Comparing and Analyzing the Differences Between Co-Ed Schools and Single-Sex Schools Essay

The issue of single-sex schools versus co-ed schools is very much debated and controversial. There are strong supporters for both sides, giving good and valid arguments. It is an issue with a long history, receiving great attention from the media, researchers, teachers and most of all, parents. Although there are many studies that try to answer this question, the problem will probably continue to exist and be debated, the opinions being mixed. After all, choosing a type of education is a matter of personal choice. Nonetheless, there are several clear advantages and disadvantages of both, and there is evidence that there are differences when it comes to teaching styles, progress and achievements. Single-sex schools Single-sex schools have a long history, probably being most popular during the 19th and 20th centuries. In these schools, boys and girls are separated, the classes consisting of only one gender. There are schools that have separate buildings for boys and others for girls, or they only admit one gender into their academic program. This is a practice which is thought to help improve the results of the students. According to Mary Elizabeth, writer for EducationBug. org, one of the arguments is the differences between the brains of girls and boys. Others are different stress responses and hearing sensitivity â€Å"and that these differences can best be responded to by differentiating their instruction and learning environment† (CoEd or Single Sex Education). These reasons seem to be plausible and they are enough for many people to choose this kind of education for themselves or their children. There are some advantages of single-sex schools. As mentioned above, the supporters of single-sex education have many arguments and perhaps the greatest one of them is the educational benefit. It is believed that this kind of education improves student achievements and progress. Girls and boys learn and think in different ways, therefore they should be separated and the studies should be based on each gender’s interests and strengths. Different teaching techniques should be used too. Since girls are more mature than boys at a younger age, they can be more serious and focused in school, whereas boys have a lower concentration limit, and they act out ore often than girls. Leonard Sax, who has a PhD, is an M. D. in Montgomery County and founded the National Association for the Advancement of Single Sex Public Education, claims â€Å"Teach boys properly, and they will learn†. All these can improve a student’s performance. Furthermore, there is a lack of distraction in single-ed. Boys are sexually distracted by girls, being at an age when they are aroused often, and girls are distracted by the boys’ behavior (Single-Sex Education). Thompson and Ungerleider, researchers for the Canadian Center for Knowledge Mobilisation [sic] state in their report â€Å"Girls are able to focus more on academics without having to worry about pleasing the guys†. They have also quoted a 15 year old male student who said â€Å"When there is a hot girl in class you tend to look at her not to concentrate†. This proves that distraction plays an important role in education, and the single-sex schools are a means of controlling it (Single Sex Schooling). Moreover, another argument is the gender gap. This refers to the difference between girls and boys. Usually, girls are academically performing better than boys. But the focus is not on how well the girls are doing but that they are doing much better than boys, the latter being often underachievers. By separating the genders in classes could be beneficial to them, focusing more on subjects they excel at, and applying different teaching methods (Single Sex Schooling). For the many supporters of single-sex schools, the improvement of achievements and progress, the different teaching styles, gender interests and strengths, as well as the gender gap are the main arguments. Single-sex ed is a popular choice among parents, even though not all students want it or feel comfortable with it and most of them, if given a choice this would not be their first. However, despite the many advantages, there are also down-sides of single-sex schools and education. Kristin Stanberry, a writer and editor specializing in parenting, education, and consumer health/wellness issues, argues that there are many who believe that gender separation is not wise as there aren’t many instructors who are able to adapt their teaching methods and understandings to only one gender. This could lead to a worse development and achievements, the exact opposite of what single-ed’s aim is. Even more, maybe the greatest counter-argument is that this way of education promotes discrimination and sexism. This is what many people believe, among them being the American Civil Liberties Union which even filed a suit against a school in Kentucky for organizing single-sex classes in their institution (Single-Sex Education: the pros and cons). By attending a single-sex school, people may develop shyness and have problems interacting with the other sex in the future, for there was no precedent during their education. Co-ed schools: Unlike single-sex schools, co-ed schools are educational institutions where boys and girls are not separated, being no restrictions and no classes where only one sex can attend. It is not a practice as old as its opponent, in the past the higher forms of education being reserved only for male students. However, in the recent past they have gained in popularity, now having many supporters. Co-ed schools have many clear advantages in comparison to single-sex ones. One of these advantages, as it is pointed out on the University Language Services’ website, by having a class with both men and women it offers more diversity, giving a better chance to interact with each other (Co-ed vs. Single Sex Schools). It helps the students to develop their ability to talk to the other sex, developing their social skills much more than single-sex schools. Edelman Public Relations, a firm specialized on doing researches and reports, did a study on Canadian students which shows that students attending a co-ed institution have a higher level of self-confidence. Furthermore, due to interaction between sexes, co-ed attendants tend to develop a deeper respect towards the other gender. 80% of students in co-ed declared that they find it very easy to create friendships and establish relationships with members of the same sex, and 72% find it easy for members of the opposite sex, while single-sex students reported that they make friends easily in only 58% of the times. Also, they have a strong feeling of security. A research reveals that â€Å"students attending co-ed schools are much more likely to discuss ideas from their homework with opposite-sex friends (83%) than students in other school environments. This interaction results in exposure to a greater diversity of views and opinions as they share ideas of both sexes† (The Benefits of the Co-educational Environment). On their website, the Cathedral School of Llandaff, Cardiff, argues that a co-ed school is also beneficial in fighting sexism and discrimination as opinions of the both sexes are expressed and debated, resulting into a better understanding of each gender and the notion of equality (Advantages of Co-Education). Alongside with all these favorable features of co-ed schools, there is the choice of people. Students tend to choose this kind of education over single-sex institutions for the above reasons, as well as the higher possibility of finding a temporarily or life-time partner, which is becoming quite important for present generations. However, although co-ed has many advantages and benefits, it also has many disadvantages. Firstly, University Language Services claims on its website that students may feel intimidated by the members of the other sex and will not participate in class discussions and activities as much as they would if it was a single-sex class (Co-ed vs. Single Sex Schools). Becky Francis affirms in her book â€Å"Boys, girls, and Achievement – Addressing the classroom issues† that another disadvantage is the unfairness that sometimes occurs. Boys usually draw more attention to themselves, dominating the classroom and acting out while girls are quieter and more withdrawn. Also, studies have shown that teachers tend to favor boys by asking them more questions and making them participate more than girls (30-31). Furthermore, Ruth Vanita, writer for the Manushi periodical, implies in the article â€Å"Some Disadvantages of Coeducation† that starting from an early age, boys tend to harass and tease girls. The effect is that this makes girls feel insecure, ashamed and might develop a negative attitude towards men as they grow up. In addition, when pairing up for sharing a desk or picking group members for different activities, those who are left out or chosen last could grow an even deeper sense of insecurity. They might also feel unattractive for the other gender, develop emotional and psychological issues, which may later lead to something worse, such as depression. 29, 31-32) Thompson and Ungerleider implied in their report that there is a â€Å"dumbing down† phenomenon as boys sometimes refuse to participate in class, give the correct answers or do homework as â€Å"it’s just not cool to be smart† and they feel they will leave a bad impression on girls if they do so. Another disadvantage is the competiveness. Girls tend to be more interested and academically active, generally being better students than boys (Single Sex Schooling). This may result into negative reactions from the boys, marginalizing girls. It could also lead to an aggressive response, or other bad outcomes such as cheating in order to keep up with the girls. Finally, it can lead to an even more deepening of the gap between boys and girls. To use a non-academic term, boys tend to be â€Å"slackers†, being lazier than girls and try to persuade them into sharing homework and helping them or giving them the answers to tests. All in all, the issue of co-ed and single-sex educational institutions is very much debated and controversial lately receiving much attention from the media, researchers and parents. They both have many supporters providing arguments trying to prove that one is better than the other. There are many positive and negative effects, advantages and disadvantages of both, and there isn’t yet a clear conclusion whether one is better than the other. While there are studies and different opinions on this issue, the way to go is a matter of personal choice. In the end all that matters is how parents and students feel and what their interest and feelings are about it when choosing one form of education or the other. And in what concerns me, I might be biased, as I’ve attended co-ed educational institutions my entire life, but I prefer this type of education, and I could never picture myself or my children being enrolled in a single-sex school. I say this because in my experience, co-ed schools have been beneficial for me and worked out to my advantage, and I strongly believe that the benefits of such an institution and the argument put forth by its supporters are strong and logical, so if it was my choice, I would choose co-ed.

Kfc – the Best Fast-Food Restaurant

EBA203 UI -:Nguy? n Xuan Luan: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken, better known as KFC, is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders, in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world.When you try to experience with the services, the qualities, the taste, the price and the conveniences in KFC’s restaurants, you can find that the successes of KFC in worldwide market isn’t random. It relate closely to many factors, such as brand development strategy, strategic of management, development of human resources and the particular secret of KFC is market strategy in the environment â€Å"International Culture† †¢ Quality is the number one. In addition kfc famous brand, there are many other fast food brands besides like: Lotteria .. etc.The reason why KFC can rise leading full of fierce competition due to continuously improve product quality and service quality, the quality of raw materials. In addition, KFC through reputable agencies such as the World Health Organization (WHO) certification testing and using chicken is fully cooked to ensure hygienic; KFC also through the mass media committed to 100% KFC chicken products sold are processed at high temperatures during the period from 2 minutes 30 seconds to 14 minutes 30 seconds, so consumers can feel secure Customer dung.Khach Centre not only enjoy quality service at the restaurant, but also can enjoy the food service brought to you quickly, hygiene, punctuality, service personnel with a caring attitude affable and polite [pic][pic] †¢ Select the correct location to store construction program of action Location is an important factor leading business in the field of food and drinks, especially fast food. The selected location is not only a prerequisite, â€Å"golden key† to decide the success of the brand but also the premise and foundation for brand can provide standard services, single simple and professional.Therefore, KFC attaches great importance to the selection of sites for a fast food restaurant. Often, KFC selected locations to be approved by two levels, local companies and corporations. The probability of success in the site selection process KFC business almost reached 100%. Once through market surveys seriously, KFC always choose the big city is the target market to develop supply store. [pic][pic] †¢ Flavor featured, affordable Crispy lemon chicken is seasoned by lemon fiber sprinkled all chicken pieces makes the dish more delicious, more attractive.Diners as awaken all the senses at the same time, from straw yellow chicken pieces to the aromatic smell of spices prep ared meticulously and when finished enjoying brings balance the ease and unforgettable. [pic][pic] In 1939, Sanders has invented a unique Kentucky chicken recipes with 11 ingredients and flavors of different herbs and he called his dish â€Å"food replacement meals at home† for family busy family, with very line hopvoi the price of each object income, the portion corresponding to James can replace daily meals but still enough, everyone can enjoy KFC is easy and convenient KFC limit: Besides the convenience of restaurants, there are certain limits. Today, with the development of economy, people tend to be simple fast to meet demand, there are many fast food stores to grow, with new flavors, intense competition with KFC. Also, today, in Asia in general and VET in particular, fast food accounts for 10% of the menu of the people, not the majority as other countries such as: England, United States †¦. South, people still preferred meal, with the fussy and more nutritious.Fina lly, fast food is concentrated in some parts, certain age, can not cover all the subjects, the difference in food culture is also a major obstacle affecting the development of kfc 3. If you are in charge of the KFC brand expansion in Vietnam market I will proceed as follows: a: Market research – building goals Situation Analysis of socio-economic, cultural and Vietnam, the current status of development of the fast food market in Vietnam to have accurate assessment of market size, growth rate and the level of competition on truong.Phan of the strengths, limitations and dynamics of KFC before and after the implementation of the strategy to penetrate the Vietnamese market. Evaluate the successes and limitations of the Marketing-Mix strategy of KFC in the past, and propose some ideas and measures to KFC continues to maintain its position in the Vietnamese market in the near future . [pic][pic] b. Overview vietnam fast food market Vietnam – a country that ranks as the most populous country in the world, ith a young population structure and economic growth potential is considered as an attractive market for the food business group fast (fast food). According to estimates by market survey company Euromonitor, sales of fast food areas in Vietnam is still modest, from 12. 5 billion in 1999, increased to 19. 6 billion in 2002, fell to 13. 5 billion winter 2004 and from 16 billion in 2007 to approximately 20. 1 billion in 2009. Only about 10% of the population have used fast food habits.This number is too small compared with neighboring countries such as Thailand, Malaysia, China, India has more than 70% of consumers eat fast food at least one time / month. And about 90% of the number of Vietnamese consumers are not familiar with the fast food will provide an opportunity for entrepreneurs to exploit. In short, if I was manager in charge of expansion kfc Vietnam, in the current era of knowledge economy, ahead of the competition is extremely fierce and fierce international market, to develop the brand, businesses need to focus on improving the quality of services, ranging from visible to invisible. pplication of advanced marketing strategies, particularly marketing strategy in environments with â€Å"culture†, to the consumers living in different cultures, whether China, Japan and Vietnam are remembered this brand even once. In the context of globalization, modern businesses need to pay special attention to the integration of culture; focuses on developing marketing strategies such as strengthening cultural product development, brand building, building develop corporate culture, at the same time, in the fierce competition of the market, faced with the concept of different values f each object, each ethnic group, businesses need to know to apply flexible strategies sales marketing strategy, which can stand on the international market, creating a powerful breakthrough in the process of brand development business. [pic][pic] [pic][ pic] Some of my work here is all. students for submission

About the Balfour Declaration of 1917

About the Balfour Declaration of 1917 The Balfour Declaration was a November 2, 1917 letter from British Foreign Secretary Arthur James Balfour to Lord Rothschild that made public the British support of a Jewish homeland in Palestine. The Balfour Declaration led the League of Nations to entrust the United Kingdom with the Palestine Mandate in 1922. Background The Balfour Declaration was a product of years of careful negotiation. After centuries of living in a diaspora, the 1894 Dreyfus Affair in France shocked Jews into realizing they would not be safe from arbitrary antisemitism unless they had their own country. In response, Jews created the new concept of political Zionism in which it was believed that through active political maneuvering, a Jewish homeland could be created. Zionism was becoming a popular concept by the time World War I began. World War I and Chaim Weizmann During World War I, Great Britain needed help. Since Germany (Britains enemy during WWI) had cornered the production of acetone- an important ingredient for arms production- Great Britain may have lost the war if Chaim Weizmann had not invented a fermentation process that allowed the British to manufacture their own liquid acetone. It was this fermentation process that brought Weizmann to the attention of David Lloyd George (Minister of Ammunitions) and Arthur James Balfour (previously the Prime Minister but at this time the First Lord of the Admiralty). Chaim Weizmann was not just a scientist; he was also the leader of the Zionist Movement. Diplomacy Weizmanns contact with Lloyd George and Balfour continued, even after Lloyd George became prime minister and Balfour was transferred to the Foreign Office in 1916. Additional Zionist leaders such as Nahum Sokolow also pressured Great Britain to support a Jewish homeland in Palestine. Although Balfour, himself, was in favor of a Jewish state, Great Britain particularly favored the declaration as an act of policy. Britain wanted the United States to join World War I and the British hoped that by supporting a Jewish homeland in Palestine, the world Jewish community would be able to sway the U.S. to join the war. Announcing the Balfour Declaration Though the Balfour Declaration went through several drafts, the final version was issued on November 2, 1917, in a letter from Balfour to Lord Rothschild, president of the British Zionist Federation. The main body of the letter quoted the decision of the October 31, 1917, British Cabinet meeting. This declaration was accepted by the League of Nations on July 24, 1922, and embodied in the mandate that gave Great Britain temporary administrative control of Palestine. The White Paper In 1939, Great Britain reneged on the Balfour Declaration by issuing the White Paper, which stated that creating a Jewish state was no longer a British policy. It was also Great Britains change in policy toward Palestine, especially the White Paper, that prevented millions of European Jews to escape from Nazi-occupied Europe to Palestine before and during the Holocaust. The Balfour Declaration Foreign OfficeNovember 2nd, 1917Dear Lord Rothschild,I have much pleasure in conveying to you, on behalf of His Majestys Government, the following declaration of sympathy with Jewish Zionist aspirations which has been submitted to, and approved by, the Cabinet.His Majestys Government view with favour the establishment in Palestine of a national home for the Jewish people, and will use their best endeavours to facilitate the achievement of this object, it being clearly understood that nothing shall be done which may prejudice the civil and religious rights of existing non-Jewish communities in Palestine, or the rights and political status enjoyed by Jews in any other country.I should be grateful if you would bring this declaration to the knowledge of the Zionist Federation.Yours sincerely,Arthur James Balfour

20 Tips to Improve your Writing Productivity

20 Tips to Improve your Writing Productivity 20 Tips to Improve your Writing Productivity 20 Tips to Improve your Writing Productivity By Michael So youd like your latest writing project to get moving faster. Great writers have felt the same. Dont worry, its fixable. When the words stop, writers have effective ways of getting them moving again. Plow new ground Write multiple drafts instead of obsessively editing the same one. You can tell the same story, but tell it over again. You will probably feel more encouraged. That part that you never knew how to fix? Maybe your new draft doesnt have it anymore. Commit to a consistent schedule Write daily, not someday. Start today, not tomorrow. Find the best time for you. Resolve that 6:00 a.m or 9:00 p.m. will be your regular time for writing, and thats it. If you dont make time, you may not find time. Use the time you have. After all, you cant use the time you dont have. Though its definitely easier to write when you dont constantly switch tasks, you cant wait for large blocks of time to appear in your schedule. They may not. Instead, take advantage of the minutes between tasks, time that might have been misused. And when you cant write, prepare to write. Set priorities I regret to inform you that you cant do everything. You cant spend three hours a day watching television, four hours playing video games, eight hours at work or school, eight hours sleeping, two hours eating, and one hour writing. That totals 26 hours a day. Youll have to cut something from your schedule. Do you want to write or not? Count words, not minutes. You may feel lighter and freer if you know that you can get up from your chair and play golf as soon as you have written 1,000 words. You may write faster out of sheer anticipation. Count minutes, not words. On the other hand, sometimes the words get hard and so does your chair. If your mind is strained, tired or muddled, maybe you should limit your writing time. But find a goal you can stick to. Im not giving you permission to give up easily. Don’t begin at the beginning The title and first lines are the hardest parts to write. They get easier after youve finished the rest, and having perfected them may not help you write the rest more efficiently. So dont bother writing them first. You can change the title any time before the release thats one reason why movies have working titles. Start in the middle Actually, start writing the part that most inspires you, Start where you want to, where your creative urge is strongest. You can add introductions and conclusions later. Write your favorite part first. Choose an audience You can write most effectively when you know who youre writing for, when you can picture them in your mind. Then you know more clearly what the purpose of your writing is. Change your audience If your writing gets stuck or even boring, try picturing a different reader. Maybe you werent picturing any particular reader at all. No wonder your writing sounded unfocused. Imagine youre writing to your best friend, your best customer, your biggest fan, or to your grandmother. (Write regularly to your grandmother, if you have one.) Take very small steps If youre overwhelmed by the thought of writing the whole piece, tell yourself to only write one sentence then make yourself stop. Science fiction writer Roger Zelazny used to advise authors to write two sentences. Never rewrite until you’re done writing. There is a time for writing and a time for editing, and most writers cant do both at once. Editing as you write will slow down your writing, often to a standstill its a major cause of writers block. Once you get started, ideas will come running fast enough that you wont have time to refine them until after the stampede. When one project bogs down, switch to another. We were built for variety, and the specialization of the Industrial Age has lessened us. You werent meant to always do the same thing. Keep more than one project bubbling at once. When you (temporarily) lose interest in one book, you always have something else to work on. Please only yourself. You can pretend to be interested in a genre because it sells well, but youre competing against other writers who arent pretending. Competition in the publishing world is tough enough. Im not saying to ignore market forces if you enjoy writing in two genres, its fine to pick the more popular one. But if you focus on what you know best, you can write faster and research less. And theres less competition. Your teacher is not looking over your shoulder. Too often, school teaches children to write and teaches them to hate writing. Writing gives us a way to share ourselves, and we should love it. Grammar is not sharing; its only an aid to sharing. Style is worthless if it doesnt help your reader. You have no obligation to sound like anyone but yourself. Keep a notebook When you have a fresh idea, write it down and store it up for the times when you dont. Make notes of interesting expressions youve overheard, describe scenes youd like to write about, record physical details. Dont wait for inspiration. If your Creative Muse doesnt flit into your room and shower inspiration upon you, go out into the hallway and take her by the hand. If you were in your chair writing at your scheduled time of 6:00 a.m. or 9:00 p.m, she would have known where to find you. Look in your notebook there should be some inspiration there. Say what you really mean If you get stuck or tangled in your writing, try this: pretend youre talking to a child and say, What I really mean is. Then say what you really mean. My college speech teacher used a similar technique. When nervous students showed up to give their first speech, she told them, You dont have to give your speech, just tell us what you would have said. Change your medium. If you cant get your writing to move, try telling your story out loud. Leave yourself a voicemail. Send it as an email to someone. Send it as a text. Write it as a series of headlines. Write only the outline. Use a pencil. Use a crayon, as James Thurber did. As his eyesight diminished, he had to write one letter per page. And you think you have problems. Write any way you can. If you feel constricted as a writer and the words dont come, work around your block. Dont force yourself to stay on the main point. Tell your backstory, share your history, give the background, explain the alternatives. Youll get back on track soon enough. How many of these tips have you tried? What other tips have worked for you? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:45 Synonyms for â€Å"Food†Capitalization Rules for the Names of GamesGrammatical Case in English

Living in Small Towns is Better Essay Example | Topics and Well Written Essays - 500 words

Living in Small Towns is Better - Essay Example Peace of mind can be experienced only in small towns because they are free from such problems. The fact that people living in smaller towns live longer than people living in bigger cities was proven in Japan. In one of the studies conducted on residents of Okinawa, a small town in Japan, it was proven that these residents lived for relatively long time compared to other residents of big cities. The reason for their long life was attributed to the peaceful atmosphere that existed there. The incidence of health-related problems like stroke, caused due to nervous tensions and/or emotions, was higher in big cities due to the rushed and busy life. Living a normal life mainly requires peace of mind, which is possible through a calm lifestyle and can be found only in a small town. Secondly, smaller towns are more safe and secure to live a normal life. Instances of road traffic accidents, crimes, and thefts are much lesser in small towns compared to big cities. People can travel to any place and at any time, even after midnight, without fear. Level of safety in small towns can be assessed based upon the fact that people in small towns rarely lock their doors. Road traffic accidents are also extremely rare in small towns, probably due to less heavy-vehicle and car traffic. The number of people who use cars for traveling is very less in small towns. For these reasons, smaller towns are much safer and more secure. The third good reason for living in a small town is its much cheaper and affordable cost of living. Quoting an example of the cost of utilities, in Florida, for a two-bedroom apartment, I had to pay $150 towards electricity bill, whereas in Utah, I pay only $70 for a townhouse. There is a huge difference in the cost of real estate of a big city and a small town. A friend of mine in Los Angeles pays around $1600 for a two-bedroom apartment.  

Environmental Issues and Elasticity Essay Example | Topics and Well Written Essays - 750 words

Environmental Issues and Elasticity - Essay Example Specific terms such as elastic versus inelastic demand, perfectly elastic versus perfectly inelastic demand are used in classifying the demand curves. Other types of elasticity include: Cross-elasticity of demand, Income elasticity of demand and Elasticity of price expectations. This assignment seeks to conduct an in-depth evaluation of the concept of demand elasticity, determinants of elasticity plus the importance of elasticity in business; in order to gain an understanding of the concept of elasticity. Keywords: Elasticity, Demand. Price elasticity of demand is an assessment of how much the quantity demanded varies when the price of the good changes. The terminology, price elasticity of demand is occasionally reduced to elasticity of demand/demand elasticity or simply put as elasticity. The price elasticity of demand regularly alludes to a distinct demand curve or demand schedule like the global demand for fossil fuels. The price elasticity of demand is plainly enumerated by the n ext formula: Price elasticity of demand is the percentage change in the quantity demanded divided by the percentage change in price (Taylor & Weerapana, 2012). Price elasticity of demand= Percentage change in quantity demanded Percentage change in price Every one of other factors that influence demand is seized at a constant when calculating price elasticity of demand. ... it is a unit-free measure, since it uses percentage changes in price and quantity demanded (Taylor & Weerapana, 2012). In contrast, Income elasticity of demand refers to the percentage in quantity demanded of a good associated with the percentage in income of the consumer; other factors such as price of other related goods, price of the commodity, preferences of the consumer remaining constant. Income elasticity of demand is measured using the following formula (Jain, 2007): Income elasticity of demand = Percentage change in quantity demanded Percentage change in consumer income Cross elasticity of demand refers to a measure of a change in the quantity demanded of good Y, as a result of a proportionate change in the price of good X. This scenario is evident when a change in the price of one good can cause a change in the demand of related goods e.g. a change in price of tea ordinarily causes a change in demand for coffee. Cross elasticity of demand is measured using the following for mula (Jain, 2007): Cross elasticity of demand= Percentage change in quantity demanded of good X Percentage change in price of good Y The law of demand states that a fall in price of a good raises the quantity demanded. The price elasticity demand for any good measures how willing consumers are to buy less of the good as its price rises. Since the demand curve reflects many social, economic and psychological forces that shape consumers preferences, there is no simple, universal rule of what determines the demand curve (Stonecash, 2011). The degree to which the demand is price-inelastic or price-elastic depends on the following factors, which differ among consumers and products: (a) How many substitutes there are for a product-

Case Study Analysis- Planet Starbucks Essay Example | Topics and Well Written Essays - 1500 words

Case Study Analysis- Planet Starbucks - Essay Example Starbucks was initially formed with the motto of selling good coffee with a unique flavor that a regular coffee brand wouldn’t offer. After the company was listed in the National Association of Securities Dealers Automated Quotation (NASDAQ), the growth of the company accelerated and it opened 16,680 stores across the globe. High priced brews, Moccachinos, Cappuccinos, Lattes and frappes have awakened the senses of 50 million customers approximately worldwide. Starbucks was formed initially in the year 1971 in Seattle (Burks 2009, 1). In the year 2013, the sales of global Starbucks stores grew by 8 percent and the expansion of the stores grew by 12 percent with revenue of $2.78 billion (Fontevecchia 2013). The company generated huge revenue from China and Asia Pacific region and earned a major part of the share in the coffee industry. Starbucks is one of the most coveted brands in the coffee industry and has a highly developed copyright, logo, brand and trademarks. In the year 2010, the company’s profit margin had hit hard during recession but the company immediately regained profits by 12.7 percent in the year 2012. Brand Power: In Australia, the brand is strongly associated with customer loyalty and innovative capabilities. The Company has maintained strong revenues, earnings per share, operating income and comparable store sales. Brand promise is crucial for Starbucks and the company has been using high quality beans. It has been observed that the customers prefer having Arabica over Robusta beans and accounts for 75 percent of the worldwide production (Burks 2009, 07). Starbucks uses high quality Arabica beans for serving the customers for their satisfaction purposes. European Coffee Houses: The Australian customers prefer cafà © chain similar to European coffee houses. The European Coffee houses were traditional and had an old charm to it and a warm atmosphere. Starbuck